A recent case study published by the Harvard Business School cites Pelstar LLC/Health o meter® Professional Scales’ successful climb to the #1 Medical Scale brand. The Harvard study focuses on the trend towards shareholder activism often resulting in companies being sold to private-equity investors who see the promise in a long-standing brand. The case study cited the example of the Health o meter® Professional purchase from its parent company in 2002 by a group of private-equity investors. Rick Crandall, the protagonist in the case study is also Executive Chairman of Pelstar, LLC. In the case, he describes the successful re-investment in Pelstar’s Health o meter® Professional medical-scale business to regain its market-leadership position.
His commentary refers to the beneficial outcome to both investors and customers of the post-buyout strategic investments made in hiring a new management team, designing product advances, quality improvements and responsive customer support. Crandall asserts that evidence of the success of the strategy is that the Health o meter® Professional Scales brand has grown much faster than market rates and is now the market leader in Medical Scales.
The case study is offered for sale to university and advanced management educators by Harvard Business Publishing.